Shake Shack launched a new merch collection just in time for the holiday season. The merch dropped Monday, November 20, and will be sold exclusively through shackstore.shakeshack.com.

The cohesive apparel collection is made with high caliber materials to ensure the quality our guests know and love doesn’t just apply to our ingredients and menu items. With a shoppable eCommerce platform, this core collection makes showing off your love for Shake Shack effortless. The collection features a set of core, evergreen apparel, varsity-inspired crewnecks & t-shirts, and an assortment of accessories.

The collection includes:

• Faded Black Embroidered Hoodie ($68): Your new uniform for…everything. Crafted from a cotton blend, this hoodie gives vintage vibes with a washed, worn-in feel and embroidery at the center chest. Pair with our matching Faded Black Embroidered Sweatpant for a classic combo that rivals burgers and crinkle cuts.
• Faded Black Embroidered Sweatpant ($62): Your new uniform for…everything. Crafted from a cotton blend, this sweatpant gives vintage vibes with a washed, worn-in feel and straight-leg fit. Pair with our matching Faded Black Embroidered Hoodie for a classic combo that rivals burgers and crinkle cuts.
• Varsity Cream/Pine Crewneck ($65): Rep the best burger in the game with a cloud-like crewneck so cozy-soft the team at Shake Shack HQ can’t keep their hands off it. Collegiate inspired, this sweatshirt is designed with a screen-printed graphic that will wash and wear over time like a beloved vintage piece. (Available in Cream and Pine colorways.)
• Varsity Cream/Pine Tee ($36): Rep the best burger in the game with our varsity-inspired tee made from premium, combed cotton. Collegiate inspired, this crewneck is designed with a screen-printed graphic that will wash and wear over time like a beloved vintage piece. (Available in Cream and Pine colorways.)
• Burger Patch Beanie ($35): Embroidered with our iconic burger patch, our cuffed beanie is the perfect companion for those chilly days.
• Burger Patch Dad Hat ($35): Not your basic baseball cap, our dad hat is embroidered with our iconic burger patch and made with a unique garment dye to give it that cool, laid-back look.
• Sporty Burger Socks ($25): For an athletic aesthetic, these sporty socks are custom made in Austin, Texas from a thicker cotton blend with compression and extra heel cushion.
• Icon Socks ($22): For those that can’t pick just one favorite on our menu, sport them all with our confetti icon sock. Custom made in Austin, Texas from a cotton blend for everyday wear.

“Our guests are always asking us for Shake Shack merchandise, and we’ve finally found a way to bring it to life with high quality materials that live up to the Shake Shack name. We’re known for innovative collaborations in the retail space, but we’re excited to be bringing this core lineup to our fans directly through the Shake Shack website,” says Michael McGarry, Vice President of Brand at Shake Shack. “This isn’t really your typical [quick-service restaurant] clothing – we wanted to create something our guests would absolutely love and that fits into their everyday style so they can go out rep Shake Shack everywhere. And if you’re wondering if people can expect more from us in this space moving forward – the answer is absolutely yes.”