To celebrate the release of DreamWorks Animation’s new feature film Trolls Band Together on November 17, Shake Shack is teaming up with this new chapter in the blockbuster musical Trolls franchise to offer a limited-time shakes menu for fans across the U.S. The trio of shakes is inspired by the leading characters in the film – Poppy, Branch and new character Viva – as well as traditional holiday flavors that we know and love. The new menu items are accompanied by Trolls-themed holiday packaging including a takeout bag, cup and trayliner, and are now available at Shake Shack locations nationwide (stadiums and airports not included).
“We had a blast dreaming up the trio of shakes that so perfectly capture the flavor of Trolls Band Together characters,” said Nick Wuest, Senior Manager, Culinary Innovation at Shake Shack. “It was only fitting we gave one of our most beloved shakes the Poppy treatment with sugar cookie popping candy and a pile of cotton candy ‘Trolls hair.’ We took a similar approach for Branch and Viva, combining classic flavors like mint chocolate and cinnamon rolls with the fun, joy and glitter of Trolls that we know our guests will love!”
The trio of Trolls-themed shakes include:
- Poppy’s Sugar Cookie Shake: Hand-spun sugar cookie frozen custard, mixed with cookie dough pop candy, topped with whipped cream and cotton candy (Starts at $7.49)
- Branch’s Chocolate Peppermint Shake: Hand-spun vanilla and chocolate frozen custard, mixed with mint fudge, topped with whipped cream and mint candy crunch (Starts at $7.29)
- Viva’s Cinnamon Roll Shake: Hand-spun cinnamon roll frozen custard, swirled with gold frosting, topped with whipped cream and gold confetti (Starts at $7.29)
“We’re excited to partner with Universal Pictures and DreamWorks Animation to bring the world of Trolls from the big screen to life in our Shacks,” says Jay Livingston, Chief Marketing Officer at Shake Shack. “It was so much fun taking inspiration from these colorful, beloved characters to create a trio of shakes and can’t wait for our guests to get a taste of Trolls magic this holiday season, sparkles included.”
Shack fans in Los Angeles will also be able to enjoy a Trolls-themed experience at the West Hollywood Shack at 8520 Santa Monica Blvd., complete with larger-than-life Trolls characters on the Shack’s roof, giveaways and an interactive musical experience with music from the new feature film.
This partnership is building on the success of Shake Shack’s collaboration with Nintendo and Illumination for The Super Mario Bros. Movie which was released in 2023. Brand partnerships is an area where Shake Shack is increasing its marketing focus in the years to come, especially as it expands its footprint across the U.S. and around the world.