Industry News | September 23, 2009

Sixth U-SWIRL Opens in Vegas

U-SWIRL International Inc., a wholly owned subsidiary of Healthy Fast Food Inc., the owner and franchisor of U-SWIRL Frozen Yogurt stores, announced the grand opening of its sixth U-SWIRL store serving the Las Vegas metro market.

Located within Henderson-based Green Valley Ranch Resort, the newest U-SWIRL is situated within the Resort's casino food court.

"Central to the U-SWIRL concept is the fact that each customer is free to decide for him or herself whether to swirl a healthier frozen dessert, such as a modest cup of delicious non-fat vanilla topped with seasonal fresh berries and granola; or to indulge by heaping on their favorite candies and sauces," says Healthy Fast Food chairman and CEO Hank Cartwright. "This approach to addressing consumer demand and preference for high quality, healthier dessert choices has helped to spur tremendous, rapid growth for U-SWIRL over the past several months in the Las Vegas market, and positions us well to begin pursuing our planned national expansion initiatives."

"We are delighted to welcome U-SWIRL to Green Valley Ranch and expect that it will fast prove to be a popular addition to our food court offerings," says Tim Wright, general manager of Green Valley Ranch.

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