Slim Chickens announced it has inked a deal with established multi-unit operator, Mid-Atlantic Restaurant Group, who will bring at least 25 locations throughout Virginia.
The better-chicken brand has opened more than 260 locations across the United States and the United Kingdom. With more than 1,200 locations in development, the brand’s momentum shows no signs of slowing down.
“Being that Slims is so young and the growth it is experiencing it was the perfect time for us to diversity with the better-chicken brand,” says Pranav Shah, COO of Mid-Atlantic Restaurant Group. “After eating at Slim Chickens in Lynchburg, I liked the food, and after doing more research and talking to other franchisees they couldn’t say enough about the support team and innovation. I liked the focus on family values and feel as though a chicken concept like Slims will be a big player in Virginia. Our team is thrilled to add Slims to our portfolio and can’t wait to open more doors for the brand here.”
Mid-Atlantic Restaurant Group (MARG) is backed by Bharat Patel (LAP Group), Bhavin Patel (Royal Group), and Pranav Shah who are reputable multi-unit owner-operators in the restaurant and hospitality industry with 30 years of experience. The Group has been in franchising for over 20 years in Virginia and hosts an extensive portfolio with multiple Subways, Tropical Smoothies, Dunkin Donuts, and Fuzzy’s Taco Shop as well as several fine dining restaurants on the oceanfront of Virginia Beach. Additionally, the group also runs a hospitality division which consists of multiple franchise hotels under the portfolio. Together, the seasoned multi-unit operating group is thrilled to introduce southern hospitality and fresh, quality chicken to the residents throughout Virginia. With a team of general managers, they are prepared to deploy at their locations, the group hopes to hire good people and anticipates opening their first location within the next year.
“Mid-Atlantic Restaurant Group is an ideal operator to extend Slims’ throughout Virginia. Backed by extensive experience in operating multiple fast-casual concepts and a reputation for quality service in the restaurant space, the group is a valuable addition to our team,” adds Jackie Lobdell, Vice President of Franchise Development at Slim Chickens. “Pranav, Bhavin, and Bharat have deep roots in the Virginia market and their passion for the community and offering better chicken will quickly make Slim Chickens a go-to mealtime destination.”
Slim Chickens has experienced a 70% restaurant growth over the last three years and has reached an impressive $3,864,513. Over the last five years, Slim Chickens has experienced substantial development growth, with over 1,200 signed agreements in the pipeline. Slim Chickens is targeting several markets coast to coast for example Ohio, Illinois, Pennsylvania, Virginia, New York, and Massachusetts as well as overseas in the European Union, Turkey, the GCC, and Asia.
“We are thrilled about our partnership with Mid-Atlantic Restaurant Group, and for the opportunity to share our southern hospitality and cooked-to-order chicken tenders with more communities throughout Virginia,” says Sam Rothschild, COO of Slim Chickens. “Reputable operating groups like Mid-Atlantic Group are prime examples of who we look for to extend our inviting atmosphere, original recipe, and Southern hospitality with more people across the globe.”
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team, and a world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced, and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
