Slim Chickens, the leading better-chicken fast casual franchise, has named Matt Green as its new Chief Development Officer (CDO) to accelerate the brand’s rapid domestic growth. Green will oversee site selection, streamline buildouts and refine market entry strategies to position Slim Chickens for continued expansion.
Green joins Slim Chickens following a distinguished 19-year career with Starbucks Coffee Company, where he most recently served as Vice President of Store Development. In that role, he led development strategy and execution for more than 3,000 stores across six states, managed a team of 80+, and opened 546 new stores in three years. His leadership advanced portfolio performance in the post-pandemic landscape and introduced innovative store prototypes that aligned with evolving consumer behavior and digital convenience.
“Matt is an exceptional leader with a proven ability to scale brands at the highest level,” said Tom Gordon, CEO of Slim Chickens. “His success at Starbucks, combined with his passion for building high-performing teams, aligns with our long-term vision for growth, making him the perfect partner as we continue to expand Slim Chickens into new markets across the U.S.”
Green also brings experience from leadership roles at 7-Eleven and Albertson’s, with expertise in franchising, licensed partnerships, and operations. He earned his Bachelor of Science in Business Administration with an emphasis in Operations Management from California State Polytechnic University, Pomona.
“I am thrilled to join Slim Chickens at this moment in its journey,” said Green. “This is a brand with incredible momentum, a craveable menu, and dedicated franchise partners. I look forward to applying my experience in store development and portfolio growth to accelerate Slim Chickens’ presence in key markets and help cement the brand as a fast-casual powerhouse.”
In addition to driving site development, Green will lead the brand’s franchise development team to support the complete development lifecycle, from onboarding new franchise partners to laying the foundation for accelerated long-term growth. This integrated approach reinforces Slim Chickens’ overall franchise growth strategy, strengthening systemwide performance and driving sustained value for the company.
Slim Chickens continues to stand out as a premier franchising opportunity, offering prime multi-unit development territories, a passionate leadership team, and a world-class franchisee support system. Slim Chickens continues its impressive momentum with nearly a 25% increase in global restaurant growth.
Awarding franchise opportunities to qualified, experienced multi-unit groups looking to add a dynamic segment to their portfolio, Slim Chickens is targeting several national markets, including Illinois, Ohio, Pennsylvania, New York, Massachusetts, New Jersey, Connecticut, and California, as well as overseas in Europe, Asia, the GCC, and beyond.
