Slim Chickens, a leading fast casual franchise, which features dine-in and drive-thru service in the better-chicken segment, announced its new restaurant opening at 2520 McFarland Blvd. in Tuscaloosa. Seasoned operating group Heart of the South Foods is at the helm of the opening.
The better-chicken brand has opened more than 160 locations across the United States and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 800 locations in development, the brand’s momentum shows no signs of slowing down.
“Alabamans prove time and time again that they love Slim Chickens. Opening our second location in Tuscaloosa with Heart of the South Foods is so exciting,” says Jackie Lobdell, vice president of franchise development at Slim Chickens. “As we continue to grow and serve more communities with our high-quality, cooked to order food, we are proud to work alongside seasoned multi-unit operating groups.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
