Slim Chickens, a leading fast-casual franchise in the better-chicken segment featuring dine-in and drive-thru service, marked a significant week of domestic growth with four restaurant openings across Washington, Nevada, Arkansas and Texas. The openings brought a new franchisee into the system, introduced Slim Chickens’ traditional restaurant model to a new state and expanded the portfolios of three existing multi-unit operators.
The week kicked off a new chapter for Wings of Fire with its first Slim Chickens restaurant in Pasco, the brand’s first traditional location in Washington. At the same time, Desert Slims opened its sixth in Las Vegas, NV, DHR/Davis Group opened its ninth in Batesville, AR, and Big Star opened its 15th in Round Rock, TX. Together, the openings reflect the continued investment behind Slim Chickens’ growth, with new operators helping the brand enter untapped markets while established franchisees build scale and greater density within their markets.
“Opening four restaurants in one week speaks to the confidence operators have in Slim Chickens,” said Matt Green, Chief Development Officer of Slim Chickens. “Our focus is on giving operators the support and resources to build meaningful portfolios over the long term. As they grow, we’re able to strengthen existing markets, enter new ones and build the brand alongside partners who believe in where Slim Chickens is headed.”
Slim Chickens continues attracting guests around the world by combining premium, cooked-to-order food with genuine Southern hospitality, creating an experience centered on choice, customization and serving guests with excellence. Its “Whatcha Pickin’?” positioning spans hand-breaded tenders, wings, sandwiches, wraps, salads, Chicken & Waffles, and signature Jar Desserts, supported by 14 signature house sauces, helping the brand appeal across multiple dayparts and guest occasions.
Founded in Fayetteville, Arkansas, in 2003, Slim Chickens has grown from a single neighborhood restaurant into a global brand with nearly 300 locations open. Today, the brand operates in 32 U.S. states and internationally in the U.K., Ireland, Germany, Turkey, Saudi Arabia, and Malaysia. As Slim Chickens continues to grow, the brand remains focused on awarding franchise opportunities to qualified, experienced multi-unit operators across the Midwest, Northeast, Upper Southeast, and West Coast regions.
For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com. Connect with Slim Chickens on LinkedIn by visiting https://www.linkedin.com/company/slim-chickens.
For more information on Slim Chickens, visit slimchickens.com.
