Atlanta-based Smalls Sliders has released a brand new iOS and Android app complete with their first ever loyalty program, Smalls Rewards, and digital ordering experience in partnership with Thanx and Olo. With the enhanced program, Smalls Sliders can customize their loyalty approach to the fullest extent, aligning seamlessly with their brand-centric strategy. Thanx supports Smalls’ creative loyalty rewards, which deviate from conventional discounts, as well as expedites the scalability of the program to match the brand’s monumental national expansion.
Smalls Sliders opened its first signature ‘Smorange’ colored Can in 2019. Since its inception, Smalls Sliders has disrupted the QSR industry with its stacked leadership team and robust development pipeline, furthering its rapid growth trajectory with more than 160 Cans open or under development. The brand continues to garner high-level industry recognition, with QSR Magazine ranking the concept in its annual QSR 50 Contenders list. Other accolades include ranking on Entrepreneur magazine’s “Top New & Emerging Franchises” list in 2023.
As a leading and rapidly expanding quick service brand specializing in the niche category of sliders, Smalls Sliders embraces the value of simplicity in not only their menu and restaurant design but also in their newly launched loyalty program, which was quickly onboarded in less than a quarter. With Thanx’s customized rewards marketplace, Smalls will provide guests, or ‘frequent sliders,’ with personalized rewards with the goal of keeping customer satisfaction at the forefront. The brand’s first exclusive loyalty offer gifts loyalty members a super-sized bowl of queso with the purchase of a party pack to accompany the upcoming big game this February.
Says Smalls Sliders’ SVP & head of marketing, Michael Alberici, “We chose Thanx because of its seamless onboarding process that got us up and running quickly, and how easy it is to operate both internally and externally, making them the perfect partner to help grow our brand loyalists. A high performing loyalty program is table stakes as we prepare our brand for explosive growth throughout 2024.”
With Smalls Sliders’ rewards, guests receive one free order of queso just by enrolling with the easy-to-use signup process and continue to earn 10 points for every $1 spent. Additionally, frequent sliders can enjoy a free milkshake on their birthday, surprise perks throughout the year and more exclusive offers to come in the future.
“Thanx is delighted to announce our partnership with Smalls Sliders to bolster their impressive growth,” says Zach Goldstein, CEO and Founder of Thanx. “As one of the fastest-growing [quick-service] brands in the country, Smalls Sliders is poised to emerge as the next viral sensation. Through our collaboration, Smalls Sliders will leverage Thanx’s guest engagement and retention tools to deliver unparalleled loyalty experiences, fostering long-term sustained loyalty within their rapidly expanding fan base.”