Industry News | May 10, 2010

At the Snap of a Finger, Find Food from All Around

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Snapfinger, an online and mobile ordering and e-commerce solution for the $4 billion take-out food market, is available as a mobile application for the Android platform. The Android app joins an already released iPhone app. In addition, the company recently signed new partnerships with Boston Market and Firehouse Subs.

Snapfinger enables users to access more than 28,000 national restaurant chains in its network, find nearby locations, order food, and complete the payment transaction in a matter of minutes. Snapfinger is fully synchronized with the restaurant’s POS system, ensuring order accuracy, real-time menu updates, and accurate prep times.

Snapfinger for Android is the first nationwide, multi-branded restaurant ordering application on the Android platform. The app will utilize features inherent to the mobile platform, including geo-location technology and voice-activated search functionality through Google Search by voice. Snapfinger is now available as a free download from Android Market.

“Snapfinger is the gateway between restaurants and millions of consumers—we make it easy for consumers to order food from any device, and we put local restaurants (and their menus) in the hands of their customers,” says Jim Garrett, founder and CEO of Kudzu Interactive, the parent company that owns Snapfinger. “We have the power to improve operational efficiency and increase guest frequency and average check size for our restaurant partners. Now with new partners and a cross-platform approach, we are exposing each brand to a rapidly growing user base.”

Features of Snapfinger for Mobile include: convenient GPS restaurant locator; save favorites for future one-click re-order; complete menu and item selections; select pick-up time and date; map and directions to restaurant; prepayment with credit card; and order confirmation via text and email.

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