Industry News | December 23, 2016

Starbucks' Pop Up Cheer Parties Begin Friday

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Starbucks is raising a holiday cup to celebrate its customers during the final days of 2016 and to welcome the New Year.

Beginning December 23 and continuing through January 2, 10 Days of Cheer will happen at select U.S. Starbucks stores, with Pop Up Cheer Parties being held from 1 to 2 p.m. local time at 100 participating stores daily (Christmas Day excluded).

During the special parties, 100 Starbucks stores will give away one free tall handcrafted espresso beverage per customer, from Mochas to Flat Whites to Chestnut Praline Lattes. Locations will change daily.

Also, customers visiting their local participating Starbucks store will receive a Cheer Card beginning December 23, while supplies lasts. Cheer Cards will feature special offers that range from 50 percent off a Spiced Sweet Cream Cold Brew, Holiday Spice Flat White beverage or lunch item (sandwiches, salads and Bistro Boxes) to a free holiday cookie or Cranberry Bliss Bar with the purchase of any size handcrafted beverage. Cheer Card offers are redeemable through January 2.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.