Subway, together with esteemed NFL  Head Coach Bill Belichick and Magic 8 Ball, have collaborated to produce a one-of-a-kind “Magic 8 Bill” collectible. Based on the iconic  Magic  8  Ball model, the Magic 8 Bill features guidance from the NFL’s greatest coach of all time, helping fans make a better call this season.    

Not all are lucky enough to have access to Coach Belichick to help them make a better call, so Subway made it possible to get his one-on-one coaching. Featuring candid Belichick responses such as “I’ll decide on game day” and “I think you already know,” the Magic 8 Bill is here to help fans make better choices, while answering life’s toughest questions both on and off the field. Can’t decide which Subway Footlong to order? The Magic 8 Bill has you covered. Will my fantasy team make it to the playoffs? Allow the Magic 8 Bill to answer. Is getting a tattoo of my favorite quarterback a good idea? Definitely let the Magic 8 Bill help you decide.   

Beginning  October 28  at  8:00 a.m. fans are encouraged to head to  to  get a hold of  their very own limited-edition collectable toy, wrapped exclusively in Subway’s signature green and yellow colors. With only 500 available, Subway is offering fans the opportunity to score their own for $21.  

The Magic 8 Bill is part of Subway’s Footlong Season campaign which pairs  Footlongs with America’s favorite sport. Throughout the season, fans will enjoy unexpected plays from a star-studded lineup of NFL greats, new flavors inspired by game day staples, including the new Buffalo Chicken and BBQ Chicken sandwiches, special merchandise, deals, and more. 

Marketing & Promotions, News, Subway