SweetFrog Frozen Yogurt will celebrate its 8th anniversary on June 10—the day the very first sweetFrog opened for business in 2009 in Richmond, Virginia.

Birthday parties are an important tradition at sweetFrog and the nation’s leading frozen yogurt franchisor is going big for its own “Great 8” birthday.  All loyalty club members are automatically registered to be one of eight passionate sweetFrog customers who will win free FroYo for a year.  All sweetFrog locations from coast to coast will also offer one lucky customer a “Froyo for Eight” party—a free return trip to sweetFrog for the winner and up to seven guests. 

SweetFrog’s CEO, Patrick Galleher, says its sweetFrog’s way of saying thank you to the loyal customers who have helped the brand earn an award-winning reputation as the nation’s leading frozen yogurt franchisor.

“We wanted to do something to celebrate our customers for our eighth anniversary and there’s nothing better than honoring their loyalty with free frozen treats,” says Galleher. “All of us at sweetFrog owe our fantastic customers a big thank you for helping us grow to 340 total stores in 27 states, including 10 international locations in Egypt and the Dominican Republic.  We are proud of the rapid and sustainable growth we’ve sparked systemwide over the last eight years and we look forward to celebrating with our customers on Saturday, June 10.”

All sweetFrog Loyalty Account Members are eligible to win free FroYo for a year (one free, small froyo cup each week for the next 12 months).  All sweetFrog customers who have registered to become a Loyalty Account Member in store, online or via text have been automatically registered to be one of eight lucky customers who will win free FroYo for a year.   All current Loyalty Account Members will have a free, small froyo cup added to their account and all new Loyalty Account Members will receive 10 percent off their next purchase. SweetFrog will notify all “free FroYo for a year” winners via email by noon on June 12.

Additionally, all customers who stop by their local sweetFrog for a frozen treat on Saturday, June 10, 2017 are eligible for the “FroYo for Eight” party that will be given away that day.   “FroYo for Eight” party winners will be selected at random from all customers who check in at the loyalty kiosk in each store that day.

“We’re excited about each of these birthday initiatives because we believe they will help all of our franchise owners increase in-store and online engagement with more local customers,” says sweetFrog CMO, Matt Smith.  “We’ve also recently introduced additional texting features to help customers easily access information on discounts and promotions by texting ‘sweetFrog’ to 85775.  It’s never been easier for our customers to join the party and take advantage of great deals systemwide.”