SweetFrog Frozen Yogurt opened its newest store in Richardson, Texas, on August 26. This is sweetFrog’s 21st location in Texas and the 17th in the Dallas-Fort Worth area. 

sweetFrog’s newest store is owned by Mustafa Hamad and is located at 101 S. Colt Road, Richardson. Hamad, a Canadian immigrant and computer engineer with 22 years-experience in technologies and leadership management, has partnered with Jimmy Hajeer, a proven local restaurateur who owns and operates seven Denny’s and two Cowboy’s Chicken locations, to open the local sweetFrog store. Mario Nafal, Hamad’s close friend and a successful businessman who has made millions in retail, will also support both business partners as an important consultant and mentor.

Hamad says sweetFrog was the perfect fit for his first entrepreneurial journey because he loves the company’s community first values and believes in how much the concept resonates with kids.

“My youngest son introduced me to sweetFrog in 2014 and I’ve never forgotten that first visit,” said Hamad, “Of course, I loved the taste and the environment, but what stood out most was that the store was a community fixture. His school was hosting a fundraiser there and I couldn’t believe how many kids came out. sweetFrog truly is the place where the kids go to hang out.   It’s already proving true for us as countless students have already been stopping by for hours to tackle their homework at our new location. We’re thrilled to become the new go-to spot for local kids and their families!”

Hamad will host an official grand opening at his new sweetFrog location starting at 12PM on Saturday, September 9.The first 100 customers who attend the grand opening will receive a free sweetFrog shirt and a small frozen yogurt cup of their choice.

Also, considering it’s back-to-school season, Hamad and his team will be touring schools in the coming weeks—showcasing the power of sweetFrog’s Leap Forward school programs and handing out coupons for free back-to-school frozen yogurt cups.

sweetFrog’s CEO, Patrick Galleher, is excited Mustafa Hamad is joining the sweetFrog franchise family and thinks the company’s frozen yogurt concept is a perfect fit for the Richardson community.

“We are thrilled Mustafa is opening our newest sweetFrog location in the Dallas-Fort Worth area,” says Galleher. “Mustafa and his business partner, Jimmy, possess the perfect combined skill set to run a successful sweetFrog location. Plus, they are deeply committed to the community and will support countless local organizations, including schools, churches, and businesses, via various sweetFrog FUNdraising events and education programs. We expect Mustafa to flourish as a sweetFrog owner, especially in a Richardson, Texas, community defined by great weather and loyal residents.”