Synuma, a leading provider of advanced project management software solutions for multi-unit development, announced a strategic partnership with Captain D’s and Newk’s Eatery. With this partnership, both franchised brands are utilizing Synuma’s proprietary technology to synchronize and manage their development process from beginning to end.
In addition to Captain D’s and Newk’s Eatery, Synuma recently partnered with FSC Franchise Co. to further their goal of nationwide growth for Beef O’ Brady’s and The Brass Tap. With a plan to elevate growth momentum for both brands, FSC Franchise Co. is working with Synuma to assimilate all their information under one roof to identify what improvements can be made to the development process and ultimately compress their lead to open time.
Synuma is the only company to offer a single project management tool that allows franchisors and corporations to seamlessly track their business process from initial sales through the development and construction stages to ongoing operations for multiple locations. Synuma’s software also allows true networking, communication and reporting between the various departments within an organization, as well as transparency and software alignment that removes the adage of “one hand doesn’t know what the other is doing.”
“Synuma has definitely over-delivered on their promise to provide us with a software solution that consolidates and effectively manages our development processes and helps position our brand for rapid growth,” says Michael Arrowsmith, Chief Development Officer of Captain D’s. “Synuma’s leadership and staff have been incredibly hands-on, meeting with us to customize our software and reporting and walking us through implementation every step of the way.”
Synuma was formed in 2016 by professionals who have worked in the franchising sales, real estate and development and operations segments of the industry for more than 20 years. They recognized an un-met need in the industry that was causing many franchisors and companies to fall short in meeting their franchisee onboarding, site opening timelines and budgets.
“With our collective background and my personal experience as a multi-unit franchisee, we understand better than anyone that there’s nothing that impedes cash flow more than a delayed opening and coming in over-budget,” says Paul Giggi, Managing Partner of Synuma. “Synuma’s technology solution will allow Captain D’s and Newk’s Eatery to open their locations faster while staying on budget and precisely managing projects and territories.”
According to Giggi, Captain D’s and Newk’s Eatery chose Synuma to accomplish several goals. The brands needed to manage their CRM, real estate, construction and operations with one tool, as well as onboard franchisees and open units faster.
“What sold us on Synuma’s project management solution was that it was developed by industry professionals who understand franchising,” says Mike Snyder, Senior Director of Design and Construction, Newk’s Eatery. “We couldn’t be happier, as they’ve worked closely with us to tailor a solution to fit our needs and provide easy interface with all departments that tracks the entire process.”
