"Rock bands and their fans are a cornerstone of our Fourthmeal late night community and we want to reward them for their tremendous support," said Bill Pearce, Chief Marketing Officer of Taco Bell Corp. "But here's the catch...there is none. That's right, no corporate rock deal here, no stickers on guitars, nor bumper stickers on the band van. Just free Fourthmeals, that's it."
Up and coming bands from the four target cities who are touring in September or October of 2006 can fill out an online submission form by August 30 at www.tacobell.com/feedthebeat to apply for Taco Bell's free food tour support. The web page also has band submission criteria and guidelines.