In honor of Giving Tuesday, Taco Bell’s beloved Coin Drop fundraising game is returning digitally once again in the Taco Bell App after raising nearly $200,000 for the Live Más Scholarship program and the Taco Bell Foundation during its run in July. 

To get in the spirit of giving, Coin Drop winners on Giving Tuesday (today, November 28) will be offered a free Build Your Own Cravings Box as a one-day-only exclusive. 

Need a quick crash course to remind readers when and how to play? See below: 

  • Rewards Members can join in on the Coin Drop excitement starting November 28 through December 11 for a chance to win the game.  
  • When consumers opt to Round Up in the Taco Bell mobile app, they are offered a digital “coin” (or visit ta.co/coindropamoe to request a coin without making a purchase). 
  • Winners can snag free cinnamon twists, a crunchy taco, or a bean burrito while doing their part for a good cause. 
  • As a reminder, the funds will help support the next generation of leaders through the Live Más Scholarship, now open for applications through January 3, 2024. 
Charitable Giving, Fast Food, News, Taco Bell