Tulsa-based U.S. Beef Corporation has signed on as Dallas-based Taco Bueno Restaurant’s first franchise partner with plans to take the Mexican quick-service restaurant into parts of Northern Arkansas, Central Missouri and Kansas with nine new restaurants.
U.S. Beef Corporation is one of the largest franchise organizations in the country. The company currently has over 220 Arby’s restaurants in Oklahoma, Arkansas, Kansas, Illinois, and Missouri. In 1998, U.S. Beef Corporation signed a development agreement with TRIARC Restaurant Group to open over 120 Arby’s restaurants by the year 2011.
“U.S. Beef Corporation has the proven track record and reputation that Taco Bueno is seeking in a franchise partner,” says Jeff Seeberger, vice president of franchising for Taco Bueno. “Under the solid leadership of their CEO, Jeff Davis and president, John Davis, the company has maintained the highest standards of quality and fast, friendly service for the Arby’s brand, and we are confident that they will bring the same standards to the Taco Bueno brand.”
“Taco Bueno is a great fit for U.S. Beef Corporation because of their commitment to high quality products and service,” says John Davis. “This partnership will enable U.S. Beef Corporation to purchase 1.5–2.0 acre parcels of real estate where we can build Arby’s and Taco Bueno Restaurants. This should help curtail ever rising real estate and development costs.”
Founded by Bob and Connie Davis in 1969, U.S. Beef Corporation has earned the reputation of striving to ensure a superior fast-food dining experience by providing the highest quality food and friendly service in a clean and relaxed atmosphere.
Taco Bueno, which has recently begun its franchising efforts, continues to field calls from parties interested in the new investment opportunity. The company will continue to adhere to strict search criteria, selecting only seasoned, multi-unit operators, with the financial capability of opening and operating multiple units over a period of three or more years.
In addition to outperforming many competitors by a substantial margin, Taco Bueno has experienced a 30 percent, three-year growth in comparable sales with average unit volumes exceeding $1.1 million in 2004.