TCBY is celebrating 37 years in business on Tuesday, August 7 by offering its loyal fans Buy One, Get One for only 37 cents (excluding cakes and pies). From 3 p.m. to 7 p.m., TCBY guests can join the happy hour celebration and receive this offer at participating locations. Additionally, participating locations across the nation will be hosting a “Birthday Bash” featuring specialty soft-serve flavors such as birthday cake batter and strawberry birthday shortcake.

As the trailblazers of “FroYo”, TCBY originated in Little Rock, Arkansas in 1981 where it introduced customers to a unique, low-fat, full-flavor frozen yogurt concept. Today, TCBY is the only dual soft-serve and hand-scooped frozen yogurt franchise on the market with more than 300 locations systemwide. The brand leads the market in nutrition, taste and product quality, while continuing to evolve to satisfy its ever-growing fan base.

“For the last 37years, it has been our pleasure to deliver the most delicious and healthy frozen yogurt in the industry,” says Dustin Lyman, Chief Executive Officer of TCBY. “We’re excited to share this milestone with our loyal fans who have helped us grow into the brand we are today.”

TCBY offers an extensive product line with most yogurt flavors available in low fat, nonfat or no sugar added. The brand also launched its frozen yogurt classification, “Super FroYo,” which denotes the most nutritious flavors. These flavors are low-fat and boast three or more grams of fiber, four or more grams of protein, seven types of live and active cultures and are a good source of calcium and vitamin D. TCBY also offers a fun spin on frozen yogurt like banana splits, Chillers, milkshakes, parfaits and Shivers, giving fans a variety of options.

Marketing & Promotions, News, TCBY