TCBY is celebrating 38 years of business on Tuesday, August 13 from 3 p.m. to 7 p.m. by offering its fans Buy One, Get One for only 38 cents. During this time, TCBY guests can receive this offer and enjoy our special soft serve flavor, Birthday Cake Batter. 

TCBY was founded in Little Rock, Arkansas in 1981 where it became the country’s favorite frozen yogurt shop and introduced a unique, low-fat, full-flavor frozen yogurt concept to customers. Today, with more than 300 locations system-wide, TCBY is still the only dual soft serve and hand scooped frozen yogurt franchise. The brand has built a legacy of great tasting, healthy frozen yogurts, while continuing to evolve to satisfy its ever-growing fan base with new flavors and toppings.

“For 38 years we’ve had the pleasure of sharing delicious and healthy frozen yogurt with our fans, and for us it’s just the beginning,” says Josh Kirschbaum, Chief Executive Officer of Famous Brands International. “We hope to be part of family stories and traditions for generations to come.  After all, TCBY has been a second home for our frozen treat fans for nearly four decades.”

TCBY offers an extensive product line with most yogurt flavors available in low fat, nonfat or no sugar added. The brand’s frozen yogurt classification “Super FroYo” denotes our most nutritious flavors. These flavors are low fat and boast three or more grams of fiber, four or more grams of protein, seven types of live and active cultures and are a good source of calcium and vitamin D. TCBY also offers a fun spin on frozen yogurt with offerings like banana splits, Chillers, milkshakes, parfaits and Shivers, giving fans a variety of options. 

Marketing & Promotions, News, TCBY