This January, Teavana is celebrating National Hot Tea Month by encouraging people to start a healthy new tea ritual with the launch of the new Winterberry green tea blend. On Saturday, January 17, participating Teavana stores are offering a free handcrafted Winterberry hot tea (16 oz) or iced tea (22 oz) beverage.

“We are passionate about green tea, and we want to share how delicious and invigorating green tea can be through our new Winterberry blend,” says Annie Young-Scrivner, president of Teavana. “This winter, we welcome customers into our stores to explore the vibrant flavors and super-premium quality of Teavana teas through our handcrafted beverages. Teavana offers some of the highest quality teas with amazing taste, and we want to help customers discover their Teavana Time: their personal tea ritual.”

The Winterberry beverages are the newest addition to the Teavana handcrafted beverage menu, joining the selection of green, black, chai, herbal, white, and oolong teas brewed hot or iced in stores by Teavana tea experts. The new Winterberry beverages are an ideal starting place for those looking to make green tea a daily ritual.

“Winterberry is a great way to get introduced to and enjoy green tea,” says Naoko Tsunoda, master teaologist at Teavana. “We know from speaking with customers that many people know about the health benefits of green tea, but are looking for a different, more appealing flavor profile. With this in mind, we created Winterberry –an invigorating green tea blended with sweet strawberry, pink grapefruit, citrus lemon, and hibiscus. The green tea base is Chinese Xue Long from the famed Silver Needle cultivar from Fujian province.”

In addition to being offered in handcrafted beverages, Winterberry is also available as loose leaf tea that can be brewed at home.

Beverage, Marketing & Promotions, News, Teavana