The people of Enfield have spoken, and they want one thing: teriyaki. And who’s got the bowls big enough to step up to the plate and deliver? Let’s just say the madness is spreading. 

This January, Teriyaki Madness, the Seattle-style Teriyaki Shop franchise with locations all over the country, is officially bringing its beloved menu to the people of Connecticut. Schanke and Poynton are set to open the newest Teriyaki Madness shop at 7 Hazard Ave, Unit C, Enfield, CT 06082 on January 19th. 

Schanke and Poynton’s Teriyaki Shop will offer huge, satisfying teriyaki bowls filled with addicting flavors and high-quality ingredients like all-natural marinated chicken, steak, salmon or tofu with fresh, stir-fry veggies and a base of steamed white, brown or fried rice or Yakisoba noodles. The best part? They’re healthy. Or not. The menu is fully customizable, so do your thing — we’re not judging. 

With a background in AT&T Advertising Solutions and successful ventures in Jersey Mike’s Subs, Schanke and Poynton are seasoned entrepreneurs. Their expertise in both advertising and franchising speaks volumes about their dedication to growth and community. 

Teriyaki Madness immediately resonated with the couple due to its fresh, made-to-order culinary offerings, perfectly in sync with their personal values. However, their aspirations reach beyond mere profitability. Their mission revolves around creating an empowering work environment where employees can thrive and eventually realize their dreams of owning their own ventures. 

“We originally signed for three Teriyaki Madness shops, but we just recently signed on for an additional five,” says Schanke. “Our main goal is to eventually provide opportunities for our team members who may want to own a shop of their own. People dream about owning their own business. This is a great opportunity to support that dream and help the people we care about live the life they want to live.”

To celebrate, Schanke and Poynton are inviting locals out to the Shop’s grand opening — and trust us, there ain’t no party like a teriyaki party because a teriyaki party don’t stop. Events from [1/19] & [1/20] will include: 

● 1/19/2024 & 1/20/2024: Customers can enjoy Junior and Regular Chicken Teriyaki Bowls for just $6 in-shop or by placing an order through the Teriyaki Madness app.

● 1/19/2024: The Grand Opening celebration event kicks off with a chance for customers to win free Teriyaki Madness. The first five customers to place an order in shop receive free Teriyaki Madness for one year and the next twenty people who place an order in shop will receive free Teriyaki Madness for one month. 

● Plus, download the app and order between 1/21 and 1/26 to be entered to win free bowls for a month. 

The new opening comes amid an exciting year for Teriyaki Madness. Last year, Teriyaki Madness significantly expanded its presence in the United States, opening 28 new shops and granting 33 franchises for 78 units, indicating substantial growth. The company has also seen 78 units awarded and a 19% increase in year-over-year systemwide sales demonstrating its resilience and adaptability in the face of changing market conditions. 

“Listen—there are some things in this world that you just can’t deny, and people’s love of Teriyaki Madness is one of them,” Michael Haith, CEO of Teriyaki Madness, says. “From customers and franchisees alike, the demand for Teriyaki Madness is growing everywhere, and we have no plans to slow down anytime soon. Schanke and Poynton’s new location in Hamden is a big moment for us and is another important step in our mission to bowl over the whole country with delicious teriyaki.” 

Fast Casual, Franchising, Growth, News, Teriyaki Madness