Teriyaki Madness is giving customers a whole new way to keep warm this winter: Mad Sauce, a sneaky-spicy new flavor ready to bring the heat and take taste buds on a journey of spicy-sweet surprises. But this limited-time sensation is only available for a short window.

Mad Sauce is the kind of crazy-good sauce customers have come to expect from the mad food scientists of the Seattle-style teriyaki brand. It starts out sweet and gentle, but just when you think you’ve got it all figured out, bam! Mad Sauce has your mouth right where it wants it: torched-up, tingling and begging for another bite. You can’t say we didn’t warn you.

Of course, how guests slather their Mad Sauce is strictly a matter of personal preference. Those who want a nice kick in the, um, bowls can get Mad Sauce wok-tossed into their favorite Teriyaki Madness bowl by asking for Mad Spicy Chicken, Mad Spicy Steak Teriyaki, Mad Spicy Orange Chicken or Mad Spicy Tofu Teriyaki.

But more cautious types, who desire chicken potstickers with a little more pluck or crave more vroom, vroom from their veggies, can order Mad Sauce as a side for their dipping pleasure.

“We’re kicking off the new year in true Teriyaki Madness style — with a bang,” says Michael Haith, CEO of Teriyaki Madness. “We pride ourselves on staying ahead of consumer demand by providing new, bold flavors to engage our customers and keep them coming back for more. Mad Sauce is one of our best creations yet, and we can’t wait to introduce it to our locations nationwide.”

For those who think they have what it takes to handle all this flavor insanity, customers can test their taste buds with the #madsaucechallenge by uploading their own reaction videos to Facebook or Instagram and be automatically entered to win Free Bowls for a Year. Visit https://teriyakimadness.com/mad-sauce-giveaway/ for more information, or follow @teriyaki.madness on either social platform to learn more about the contest.

Customers can order Mad Sauce in-store, online, or through the Teriyaki Madness app for pickup or delivery starting January 12.

Fast Casual, Menu Innovations, News, Teriyaki Madness