Tim Hortons today released its second annual 2011 sustainability and responsibility report titled Making a True Difference, outlining the company's fiscal year 2011 performance against goals and commitments set in 2009.
The company made firm commitments and reported results focusing on three sustainability pillars which include individuals, communities, and the planet.
"Sustainability and responsibility is a key corporate priority for Tim Hortons and although we've had many initiatives in place for many years, this is only our second year formally reporting and sharing our performance publicly," says Paul House, executive chairman, president, and CEO, Tim Hortons.
"We are continually looking at opportunities to enhance our performance and within this report we also share our next steps and future goals."
Highlights of the 2011 Making a True Difference report include:
Healthier menu options made available across product categories and increased communication of positive attributes and options within the Tim Hortons menu
Continued focus on sodium reduction resulting in lowered sodium levels in hot beverages, muffins, and deli meats
100 percent response rate on guest enquiries received by Corporate Guest Services team
Tim Horton Children's Foundation (THCF) welcomed 13,414 campers in 2011
In 2011, THCF gave out 243 bursaries for post-secondary education worth $600,000 to graduates of the Youth Leadership Program
Approximately $9.9 million was raised on Camp Day in 2011, benefitting the THCF
$16 million invested in community initiatives across Canada and the United States
Smile Cookie program raised $4 million for local charities across Canada and the United States
Developed and implemented programs and initiatives within the Education, Employment, Empowering Youth and Economic Development pillars of "Horizons" - Tim Hortons Aboriginal Relations Program
In 2011, the Tim Hortons Coffee Partnership performed more than 10,000 technical training demonstrations for project farmers, recycled, and/or treated 80 percent of water on project farms and successfully discouraged 100 per cent of farmers from using banned pesticides
The number of restaurants diverting our hot beverage cups and other paper packaging increased by 22 percent in 2011 to more than 800 restaurants
"Cup-to-Tray" program that recycles the company's hot beverage cups into take-out trays was launched in 156 restaurants in Nova Scotia
Four restaurants were registered for LEED certification in 2011 and the company has set a goal for 30 additional restaurants for LEED certification by the end of 2016
Achievement of a 6.7 percent increase in fuel efficiency of the company's distribution fleet since 2008
Animal Welfare Policy was revised and commitment made to source one per cent of system-wide eggs from enriched-cage hen housing systems as well as to encourage the pork industry to move away from using gestation crates over time
The full report can be found at sustainabilityreport.timhortons.com/index.html
Other report highlights include the company responding to the Carbon Disclosure Project and placing in the Top Five disclosure scorers in Canada, and being added to the Dow Jones Sustainability North America Index (DJSI).
Tim Hortons was also awarded the 2011 Canadian Franchise Association Corporate Citizen Award.
In the creation of Tim Hortons' 2011 Making a True Difference report, the company followed the Global Reporting Initiative G3.1 Sustainability Reporting Guidelines.
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