Top Round Roast Beef is delighted to announce it is partnering with Upside Group Franchise Consulting (USG) to offer franchise opportunities to entrepreneurs interested in providing their community with a fast-food restaurant providing eats made with the quality ingredients. 

Founded by Chef Anthony Carron, Noah Ellis, Chef Steven Fretz, and James Beard Award Winner Jamie Tiampo, Top Round Roast Beef is a chef driven fast-food chain modeled after the roast-beef chains of yesteryear. Top Round serves up sandwiches made with USDA Choice top round that is slow roasted for twelve hours and garnished with a variety of toppings, including horseradish cream, house-crafted “Wizz,” roasted mushrooms, jalapeño straws, and Provel cheese. Customers can also try hand-cut curly fries cooked in 100 percent beef fat, hand breaded chicken sandwiches, milkshakes of varying flavor combinations, and frozen custards called “concretes.” Diners also have fun creating their own floats by choosing from 127 Coca-Cola flavors. 

Before its grand opening in June of 2013, the entrepreneurs designed a menu that would keep its customers’ coming with their family and friends in tow.

Carron, Ellis, Fretz, and Tiampo developed teachable systems and repeatable processes which make Top Round Roast Beef the perfect contender to become a franchise leader in an under explored market.

“The better burger market is increasingly crowded. The roast beef sandwich segment only has one national player, and I guarantee you that we’ll win on taste, quality, and crave-worthiness in every comparison,” says Tiampo. 

“As a chef driven fast-food concept, Top Round Roast Beef combines food of the highest quality that’s served fast in a fun, nostalgic setting. Our food is made from scratch and is wholesome, real, and of superior quality.” says Carron, founder of 800 Degrees Neapolitan Pizzeria.

“We took all our years of experience as culinary professionals, creating a menu that customers will want to come back to, and a system that operators can trust,” says Fretz.

As Top Round Roast Beef begins its journey into the franchising world, Carron, Ellis, Fretz and Tiampo are certain that Upside Group Franchise Consulting will help make the road to success less bumpy. “We placed ourselves in the hands of Upside Group Franchise Consulting because it has an established system in place to support rapidly expanding franchisers.” says Ellis. “As we grow, we’re looking to partner with qualified multi-unit operators located in densely populated urban markets such as Los Angeles, New York, Dallas, Chicago, Washington, DC, and San Francisco."

Mario Altiery, the President and founder of Upside Group, is pleased to be working with Top Round Roast Beef. “It’s a pleasure to be assisting brilliant people who take great pride in their work, and then watching them grow.” 

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Top Round