Industry News | February 8, 2017

Uncle Maddio's Launches Pizza Contest

Uncle Maddio's Pizza will launch its first nationwide contest on National Pizza Day—February 9. Guests are invited to show their pizza making creativity by sharing their own creation on social media with the hashtag #MyMaddios. The guest whose original pizza creation receives the most likes will win a trip for four to Orlando, sponsored by Coca-Cola. Uncle Maddio’s will also choose three of its favorite pizzas and add them to the menu for a limited time offer.

There are three easy steps to enter:

Create your own pizza. Choose from three crusts, seven sauces and 41 toppings to build your creation just the way you like it. That’s 132,651 different combinations!

Snap your pizza masterpiece. Take a photo of your pizza making sure you show all the ingredients.

Post your pizza to social media using the hashtag #MyMaddios. Guests can share on Facebook, Instagram or Twitter. Make sure the post is public and share by February 28, 2017.  The pizza with the most likes, comments and shares will win.

The grand prize winner will receive a trip for four to Orlando sponsored by Coca-Cola. The trip includes airfare, hotel and four tickets to Universal Orlando. The first and second runners up will receive free pizza for a year, which includes one 9-inc, 3-topping pizza once a week for 52 weeks. Additionally, Uncle Maddio’s will pick three of its favorite pizza creations to be featured during the second quarter as a limited time offer on menus at Uncle Maddio’s locations nationwide.

“Day after day our pizza makers see delicious creations from our guests that are good enough to be on the menu,” says Matt Andrew, CEO of Uncle Maddio’s. “This contest is a great way for us to celebrate and recognize our guests and their pizza making creativity.”

This contest is the first of its kind for the fast casual pizza franchise. Uncle Maddio’s will support the contest with paid media advertising, digital outreach and in-store table tents, window clings and flyers.

Uncle Maddio’s is a next generation pizza restaurant that lets guests build their own pizza exactly how they want it and cooked in fast-bake ovens and served to their tables in under eight minutes. Guests choose from one of three crusts, including a delicious gluten-free option, 40 toppings, 6 sauces, 27 vegetables and 15 meats. Everything is fresh and made in-store daily. Create-Your-Own salads and Foldwich™ sandwiches round out the Italian-inspired menu. Additionally, the restaurant offers a selection of craft beers and wine.

Since launching its aggressive growth plan in 2008, Uncle Maddio's has signed franchise agreements with 57 different entities in 18 states. Many of Uncle Maddio's franchisees have previous multi-unit experience with Jimmy John's, Firehouse Subs, Dairy Queen, McDonalds, Burger King, Krystal, Papa John's, Domino's, and Golden Corral. Uncle Maddio's is on track to have 300 restaurants open in five years with 1,000 units in development.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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