Boston Market is rolling out changes to its Los Angeles-area restaurants designed to significantly enhance the guest experience.
Following successful launches of upgrades in locations around the country as part of the 25-year-old company’s America’s Kitchen Table program, Boston Market restaurants in Los Angeles now feature a warmer, more inviting atmosphere with updates like real plates and stainlessware.
A fresh menu features the addition of new entrées and side dishes as well. Guests will also notice an exceptional level of hospitality from a larger, more attentive staff wearing new uniforms and cooks outfitted in chef whites.
Since the very first re-vamped market was unveiled last spring in West Palm Beach, Florida, Boston Market has seen a double-digit increase in guest counts and sales at most locations that have undergone similar changes.
To date, more than 440 updated restaurants have been rolled out and the remainder will be completed by the end of September 2011.
“For a quarter of a century Boston Market has enjoyed its place at kitchen tables in homes around the country,” says Tony Buford, senior vice president of operations, Boston Market.
“When guests aren’t dining with us at home, we now invite them to join us at our table – America’s Kitchen Table.” He added, “Today’s families lead busy lives, but we should never be too busy to share a good meal together.”
Specific restaurant enhancements include:
“We’re making an investment in Boston Market’s people and service,” Buford says. “We are proud of our new offerings, but it’s about more than just paint and poultry – it’s about our people. People are the heart and soul of our company.”
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