Urban Plates released the results of a new public opinion survey. Developed in partnership with market research firm Ipsos, the study of over 2,000 Americans explores New Year resolutions, including past commitments, successes/failures, motivations, and plans for 2020. Key findings include:

  • Most respondents won’t be making a resolution in 2020 (62%); of the reasons why not, only 16% noted it’s because they are “where they want to be”
  • Of those making resolutions in 2020, money matters (e.g., saving money, buying a house, paying off debt, etc.) and eating healthier (avoiding fast food and processed food, etc.) lead the resolution list, with 51% of respondents citing these areas as goals
  • Just 2 in 5 respondents planning a 2020 resolution report “losing weight” as a goal
  • Over half those who made a 2019 resolution (56%) did not complete theirs; with the largest percentage keeping their resolutions no longer than 3 months

Motivated by the findings—and consistent with its mission to make wholesome, clean food financially accessible—Urban Plates aims to help consumers make and meet their 2020 resolutions with the launch of its “(Ten) Dollar Menu.” Featuring 11 chef-driven dishes available for just $10, items range from fresh salads and sandwiches to hearty braises and plant-based bowls. Examples include the Moroccan Chicken Braise made with cage-free chicken, housemade bone broth, and warming Moroccan spices like cinnamon, paprika, and turmeric (540 calories with brown rice); the vegan, gluten-free Chickpea + Sweet Potato Bowl featuring chickpeas, organic green lentils, sweet potatoes, red cabbage, goji berries, green peas, kale pesto, and housemade harissa sauce (490 calories); the vegan, gluten-free Beets + Avocado Bowl featuring organic red and white quinoa, walnuts, pickled red onion, hemp seeds, cabbage, and housemade miso-lemongrass dressing (670 calories); and the Chicken Bahn Mi Sandwich made with cage-free chicken, housemade green sriracha, cilantro, and pickled vegetables (760 calories).

“Urban Plates is about scratch cooking with quality ingredients, including a substantial and expanding list of organic ingredients, offered at affordable prices,” says co-founder and CEO Saad Nadhir. “It was no surprise to learn that the most popular resolutions are to eat healthier and save money. What did surprise us was that the majority of people aren’t planning to make a resolution, even though most aren’t happy with where they’re at. We hope that by offering a robust menu of healthy, clean meals available for only $10, we can help those already committed to their resolutions—and inspire more people to make them in the first place.”

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