Urban Plates opened a new location at 2ND & PCH, Long Beach’s waterfront retail and dining development, on Monday, December 16. Urban Plates continues its mission of serving quality food at affordable prices, empowering guests to enjoy both wholesome and delicious food choices. The new location debuts with a continued #GoodIsServed social media campaign (which invites fans to share their “do good moments” this holiday season).

Founded in 2011, Urban Plates combines the seasonal freshness and variety of a food marketplace with a commitment to culinary integrity. All menu items are prepared on-premise daily (no commissary kitchens) using thoughtfully sourced ingredients, including fresh local produce; GMO-, antibiotic-, and hormone-free, grass-fed and finished steak; line-caught tuna; sustainably sourced seafood; and humanely raised and sourced, cage-free, hormone-free chicken. Restaurant menus offer guests a breadth of choice, from fresh seasonal salads and sandwiches to steak plates, grilled seafood, soups, sides, and more—always using clean ingredients sourced from partners the culinary team knows and trusts. 

In celebration of their newest locations in Los Angeles’ South Bay (the neighboring Manhattan Beach location recently opened on November 25)—and timed to the holiday season—Urban Plates continues its #GoodIsServed social media challenge. For every Instagram post highlighting a fan’s own “do good” moment (tagging @UrbanPlates and the hashtag #GoodIsServed), the restaurant team will also donate a meal to the Volunteer Center South Bay-Harbor-Long Beach. A Torrance-based non-profit, the Volunteer Center addresses the South Bay community’s most urgent needs, from youth literacy to food scarcity. Live through January 1, 2020, Urban Plates will donate up to 500 meals as part of this campaign.

“Our ethos is simple – we believe in wholesome, delicious food made from scratch,” says Urban Plates’ Head of Culinary Jim Cannon. “We work with farmers, ranchers, and suppliers we trust to source sustainable, real ingredients and create accessible meals for every dietary preference that won’t break the bank. We’re delighted to welcome the Long Beach neighborhood to our table and share our mission with the community.”

Furthermore, in the week prior to opening, the restaurant is partnering with the Volunteer Center to host a series of friends and family events. Meals will be complimentary, though donations are welcome; 100% of donations collected will benefit the Volunteer Center.

Urban Plates Long Beach offers 5,138-square-feet of indoor-outdoor dining space (including a pet friendly patio) with cozy seating and expansive communal tables. This location, while true to Urban Plates’ classic warming aesthetic, includes fresh design features like tufted banquettes, floor-to-ceiling storefront windows, and globally inspired décor items selected by the restaurant staff. The menu provides guests with a variety of made-from-scratch dishes, ranging from entrée plates, seasonal entrée salads, sandwiches, hot and chilled sides, desserts, craft beers, California wines, and more. The restaurant is located within 2ND & PCH at 6440 E. Pacific Coast Highway, Suite 175, Long Beach, CA 90803. Hours of operation are Sunday-Thursday 11 a.m.-9:30 p.m. and Friday-Saturday 11 a.m.-10 p.m. Take-out ordering and catering are available online and by phone at 562.512.1608.

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