Urban Plates is opening a new location in Manhattan Beach, Monday, November 25. Marking its 18th restaurant to date, Urban Plates continues its mission of serving quality food at affordable prices, empowering guests to enjoy both wholesome and delicious food choices. The new location debuts with a #GoodIsServed social media campaign (inviting fans to share their “do good moments” this holiday season), alongside Thanksgiving Day meal deliveries for local first responders.

Founded in 2011, Urban Plates combines the seasonal freshness and variety of a food marketplace with a commitment to culinary integrity. All menu items are prepared on-premise daily (no commissary kitchens) using thoughtfully sourced ingredients, including fresh local produce; GMO-, antibiotic-, and hormone-free, grass-fed and finished steak; line-caught tuna; sustainably sourced seafood; and humanely raised and sourced, cage-free, hormone-free chicken. Restaurant menus offer guests a breadth of choice, from fresh seasonal salads and sandwiches to steak plates, grilled seafood, soups, sides, and more—always using clean ingredients sourced from partners the culinary team knows and trusts. 

In celebration of their newest opening—and timed to the start of the holiday season—Urban Plates is launching a #GoodIsServed social media challenge. The restaurant will deliver 100 meals to local first responders on Thanksgiving Day, encouraging fans to join in via social media. For every Instagram post highlighting a fan’s own “do good” moment (tagging @UrbanPlates and the hashtag #GoodIsServed), the restaurant team will also donate a meal to the Volunteer Center. A Torrance-based non-profit, the Volunteer Center addresses the South Bay community’s most urgent needs, from youth literacy to food scarcity. Live through January 1, 2020, Urban Plates will donate up to 500 meals as part of this campaign.

“Urban Plates was founded on the idea that real, nutritious food shouldn’t break the bank or be hard to come by,” says Urban Plates’ Head of Culinary Jim Cannon. “We provide delicious, wholesome food made with ingredients you know, love, and can pronounce. We work with farmers, ranchers, and suppliers we trust and know our guests would trust, as well. We are thrilled to bring this mission to the Manhattan Beach neighborhood with our newest restaurant, while also doing good for the local community.” 

Furthermore, in the week prior to opening, the restaurant is partnering with the Volunteer Center to host a series of friends and family events. Meals will be complimentary, though donations are welcome; 100% of donations collected will benefit the Volunteer Center.

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