VertsKebap, a rapidly growing fast-casual restaurant based in Austin, Texas, announced today it has named independent Dallas advertising agency Firehouse as its creative agency of record, effective immediately.

VertsKebap specializes in authentic döner kebaps, bringing customers Europe’s most popular street food with a distinct American twist. The concept, with origins in Austin, Texas, launched in 2011 and has steadily grown in the fast-casual restaurant space as a healthy, convenient, and quality option. Today, VertsKebap has 19 locations across Texas in Austin, Dallas, and Houston with plans for continued growth.

“We were focused on finding the right fit for our brand and Firehouse proved to be just that,” says Michael Heyne, VertsKebap co-founder and CEO. “The chemistry was evident from early in the selection process. Firehouse not only understands the industry in which we operate, but they also understand our company vision and goals we’ve set out to accomplish. We’re excited for the tools and expertise their team brings to our business and the positive impact that will result.” 

With this new partnership, Firehouse will provide VertsKebap full marketing support in the form of brand planning, in-store creative materials, integrated advertising campaigns, and new and traditional media planning and buying.

"We are thrilled to partner with VertsKebap. They have something truly fresh and special in the fast-casual space and a combination of flavor and authenticity most start-up brands can only dream about,” says Mark Hall, Firehouse founder and president. “I’m confident in their concept and in our expertise with multi-unit concepts seeking high volume growth.  This is an opportunity and partnership we are very excited about."

Firehouse is already underway with creative work and plans to launch new brand campaign materials in April 2015.