Wayback Burgers is making the switch to Coca-Cola products, naming The Coca-Cola Company as the official beverage provider heading into 2019. Drink fountains at Wayback Burgers will now offer Coca-Cola, Diet Coke, Coke Zero Sugar, Sprite, Fanta Orange, Powerade Mountain Berry Blast, Minute Maid Lemonade, Barrilitos Aguas Frescas, Gold Peak Tea, as well as specialty craft beverages.
“We are thrilled to announce that Wayback Burgers will be partnering with one of the most iconic brands in the world and we’ll soon be serving an assortment of Coca-Cola beverages that consumers love,” says John Eucalitto, CEO of Wayback Burgers.
In addition to offering products in high growth categories, Coca-Cola also boasts a strong presence across a variety of consumer lifestyles and occasions, has a reputation for premium quality, and continuously develops new and innovative craft beverages—a game changing partner for Wayback Burgers.
“This move elevates our brand, excites our franchisees, and gives our loyal guests yet another reason to visit Wayback Burgers,” Eucalitto adds. “Our franchise partners are looking forward to offering the Coca-Cola portfolio of beverages to drive beverage growth while impressing their customers.”
Wayback Burgers is joining a team that remains on top of the beverage market in restaurants across the U.S. In 2018, 14 of the top 50 quick-serve restaurant concepts were burger brands, and of those 14, 13 of them serve Coca-Cola.
