On Tuesday, Wendy's announced that, on March 2, fans can get their hands on a selection of fresh, craveable, bold new morning options. From fresh, hand-cracked eggs on every sandwich, to savory Applewood smoked bacon, Wendy's breakfast menu brings a fresh twist to familiar flavors and pays homage to Wendy's fan favorites—featuring items like the Breakfast Baconator, Honey Butter Chicken Biscuit and Frosty-ccino, breakfast will never be the same.
"People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve when Wendy's launches breakfast nationally on March 2," says Kurt Kane, president, U.S. and Chief Commercial Officer of The Wendy's Company. "Our crew will be hand-cracking fresh eggs on all our breakfast sandwiches and leaning into the quality ingredients that have long set Wendy's apart from the competition. We've crafted unique sandwiches that will leave you craving another, like the Breakfast Baconator, which features a fresh-cracked egg, signature sausage patty and six strips of Applewood smoked bacon."
Like only they can do, Wendy's put category competitors on notice via Twitter Tuesday and it effectively began a "Breakfast Battle.” In fact, as part of the announcement, the Twitter account (@wendys) will also become a "morning person," releasing limited content during peak morning hours (featuring surprise guests and exclusive sneak peeks). New content begins to drop February 5.