Wendy’s and Rhapsody, an unlimited digital music provider,
have joined forces to delight music fans across the country with the
giveaway of up to 100,000,000 songs. Starting this week, every Wendy’s
medium- and large-sized combo meal sold at participating restaurants will
include a unique code redeemable for any of Rhapsody’s more than 4.5 million
songs. The Wendy’s/Rhapsody song download giveaway will be supported by a
comprehensive marketing campaign including broadcast and online media.

With the purchase of any Wendy’s medium- and large-sized combo meal
through December, consumers will receive a code to redeem at Wendys.com for
a song download of their choice. Consumers will also be able to enter the
“Combo Up to Download” sweepstakes for a chance to win a 50-song download
bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable
mp3 players.

“Rhapsody is all about feeding consumers’ passion for music,” says
Michael Bloom, head of Rhapsody. “Wendy’s new giveaway lets customers enjoy
their favorite food and music, and introduces them to Rhapsody all at
once.”

The Wendy’s/Rhapsody promotion is the latest in a series of marketing
efforts for Rhapsody that began earlier this year with MTV’s Video Music
Awards and VH1’s Hip Hop Honors and will continue throughout the year.
“We’re focused on connecting with more consumers on more occasions
through the things they feel passionate about. Certainly, music is one of
them,” says Ian Rowden, chief marketing officer. “Wendy’s and Rhapsody make
the perfect combo.”
The Wendy’s download giveaway site also features integrated instant
playback of songs from all of today’s top artists in Rhapsody and a
specially programmed Wendy’s Radio stream.