Industry News | April 3, 2008

Wendy's Introduces Chicken Wraps

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Wendy's announced that it's introducing a new line of three Chicken Go Wraps this week, designed to meet consumers' growing demand for high quality, portable snacking options at a reasonable price.

The Chicken Go Wraps, featuring tender, center-cut chicken breast fillets (Grilled, Spicy, or Homestyle) with shredded cheddar cheese, lettuce and ranch or honey mustard sauce wrapped in a warm flour tortilla.

"We believe the excellent quality of our chicken and our proprietary spicy offering will enable us to stand out from other competitive wraps in the marketplace," said Paul Kershisnik, Wendy's interim chief marketing officer. "We're using the same great-tasting fillets, cut in half, that are featured in our chicken sandwiches." The suggested retail price for Wendy's Chicken Go Wraps is $1.49. National advertising support will begin later this month.