Wingstop Inc. added Maple Sriracha to its flavor roster for a limited time beginning today, with the perfect, unexpected pairing of sweet and heat. The new flavor attracts two opposites, uniting sweet maple with a fiery Sriracha heat, available on cooked-to-order, sauced-and-tossed chicken sandwiches, classic or boneless wings, and crispy tenders.

The Flavor Experts have seen the success of sweet heat flavor profiles, with menu staple Mango Habanero and fan-obsessed Hot Honey Rub, a previously offered limited-time only flavor. With Sriracha deemed the top condiment for 2023, Wingstop introduces their very own take on the fastest-growing flavor trend. One flavor fan commented, “You can smell the maple right from the start, and it has just the right amount of Sriracha spice – my current obsession.”

Wingstop’s new Maple Sriracha flavor launches just in time for cuffing season, where – just like the best relationships – opposites attract. Wingstop will spice up date night, soon debuting a craveable deal that is perfect for a party of two, and a Sweet or Heat card game, serving as the ultimate entertainment to complement the flavor.

“As flavor fans look for their perfect match, Wingstop introduces the latest flavor innovation with Maple Sriracha – a flavor fusion of sweet maple and fiery Sriracha that only Wingstop can deliver,” said Wingstop’s Chief Growth Officer, Anne Fischer. “Maple Sriracha is sure to satisfy fans’ cravings with the unexpected pairing of sweet and heat as Wingstop continues to Serve the World Flavor.”

Fans can share their go-to order by tagging The Flavor Experts on Instagram, TikTok, X and Facebook using @wingstop. Wingstop’s Maple Sriracha is available at participating locations in the U.S. and Canada while supplies last.

Fast Casual, Food, Marketing & Promotions, Menu Innovations, News, Wingstop