As millions of Americans embrace the Dry January trend, Wingstop boldly declares that flavor cannot take a backseat. With many resolutions for 2024 being about adding something to your life, Wingstop introduces Dry Rub January – challenging fans to indulge in Wingstop’s signature dry rubs on cooked-to-order wings, chicken tenders and chicken sandwiches all month long, for a flavor experience to enhance the New Year.
Wingstop introduces Dry Rub January, challenging fans to indulge in the brand’s signature dry rubs on cooked-to-order wings, chicken tenders and chicken sandwiches all month long.
Between Wingstop’s three iconic dry rub flavors, there are plenty of seasonings for fans to get their hands on, while still getting their craveable housemade ranch.
Lemon Pepper: Zesty lemon. Cracked black pepper. The ultimate gateway flavor.
Garlic Parmesan: Savory garlic, buttery parmesan. Simple, potent and delicious.
Louisiana Rub: A crispy, spiced dry rub, with a distinctly Cajun drawl.
“January usually marks resolutions that deprive us of life’s indulgences, but Wingstop is flipping the script,” says Anne Fischer, Wingstop’s Chief Growth Officer. “With Dry Rub January, our fans can add flavor to every moment.”
Fans can join Wingstop in turning Dry January into a celebration of flavor by sharing their dry rub experiences on Instagram, X and TikTok using the hashtag #DryRubJanuary and tagging @Wingstop.
