Yogurtland, a leader in self-serve frozen yogurt, has announced the addition of two new executive team members to strengthen the company’s franchising, operations, and marketing departments. Joining Yogurtland are John Wayne Carlson, who has been named vice president of development, and Chad Bailey, who serves as senior director of marketing.
“We’re eager to welcome John and Chad to Yogurtland during this exhilarating time of expansion and growth,” says Phillip Chang, Yogurtland founder and CEO. “They both have the extensive backgrounds needed to build on our growth trajectory and will make valuable contributions to our creativity and success.”
With his keen understanding of the marketplace and consumer needs, Carlson will be responsible for the continued growth of Yogurtland’s franchise system. He will grow the company’s domestic franchise system and expand Yogurtland’s international and nontraditional footprints. Carlson is a seasoned franchise executive who has held a variety of development and operations positions with The Coffee Bean & Tea Leaf and Dunkin’ Brands.
Bailey is an accomplished senior-level marketing and branding executive and as Yogurtland’s new head of marketing and research and development will be accountable for the creation and implementation of innovative strategies to bring the brand to new customers. Bailey has more than a decade of experience in marketing and branding including developing and launching new products, creating effective loyalty programs, and crafting traditional and digital advertising. He was most recently the chief marketing officer of Robeks Juice and is a member of the Marketing Executive Group of the National Restaurant Association.
