Zaxby’s is treating its customers to a new Fan Special meal. To kick off the Fan Special, the brand’s new TV spots, airing this week, encourage guests to participate in its Prove Your Fanhood video contest. The contest is a part of Zaxby’s new Check-In For Chicken social rewards program that reflects Zaxby’s college football and basketball sponsorship with 28 Division I colleges across the chain’s 13-state footprint.

Zaxby’s new Fan Special meal includes four signature Chicken Fingerz, Crinkle Fries, Texas Toast, Zax Sauce, and a Large Beverage, and is available to guests for a limited time.

“We wanted to create a menu item for our guests that celebrates their passion for our chicken,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “From our signature Chicken Fingerz to our popular Zax Sauce, the Fan Special has everything our Zaxby’s flavor cravers love most.”

In a tongue-in-cheek approach, the chain’s newest TV spots highlight the Fan Special and what lengths customers will go to in order to prove they enjoy it. Zaxby’s fans looking to compete in the Prove Your Fanhood video contest can upload a video through Instagram, YouTube, or Vine beginning October 14. Submissions will be voted on by Check-In For Chicken participants online beginning November 11, and a winner will be selected December 13.

Prove Your Fanhood video contest submissions will receive 1,500 points in the program, and each participant will receive an additional 100 points for voting daily. The winning video submission will receive 5,000 points, and all participants of the program can redeem points for entries to win prizes, including free Zaxby’s for a year.

The Check-In For Chicken program connects customers’ social media accounts—Facebook, Twitter, and others—with the brand so they can receive points for engaging in social activities. Users can upload photos, update statuses, and invite friends.

Marketing & Promotions, News, Zaxby's