Zoës Kitchen, a fast-casual Mediterranean restaurant group, has partnered with Yext, Inc., a digital knowledge management pioneer, to support its rapid growth by reaching guests with up-to-date and in-depth digital knowledge including restaurant locations, phone numbers, business hours, and menu items across the digital services consumers use to decide where to eat.
Zoës Kitchen uses the Yext Knowledge Engine to manage and update restaurant information across the web in real time, putting the company in control of the facts about its brand in intelligent services like Google, Apple, Facebook, Bing, Yahoo, and the 100+ maps, apps, search engines, GPS systems, and social networks in the Yext PowerListings Network.
“We’re growing our footprint across the country, targeting 400 locations by 2020, as demand increases for fresh-made Mediterranean. With this expansion comes new challenges in reaching guests on all the digital platforms, and in new markets,” says Casey Shilling, Chief Marketing Officer, Zoës Kitchen. “With the recent launch of our brand new website, we partnered with Yext to support our growth through a powerful and consistent brand experience across the web, and to ensure our guests can always find us in the moment they are deciding where to eat.”
“In an AI-first digital landscape, forward-thinking food service companies like Zoës Kitchen that power search results with structured data like menus gain a critical advantage,” says Wendi Sturgis, Chief Customer Officer of Yext. “Our partnership helps customers discover Zoës Kitchen when they search for ‘Mediterranean food in Dallas,’ or specific items like ‘Greek chicken pita’ or ‘salmon kabob,’ We’re excited to partner with Zoës as it leverages digital knowledge to drive foot traffic.”
The food service industry is experiencing rapid change as consumers discover and engage with restaurants via increasingly intelligent digital services. With so much information at their fingertips, consumers now make more decisions on-the-go: 60 percent of millennials wait to search for a restaurant until within an hour of going, according to Google. These shifts make comprehensive digital strategy vital to customer acquisition and retention, and give an edge to companies like Zoës Kitchen that are investing in digital knowledge management.