Special Report | August 2011 | By Sam Oches

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

The much-anticipated annual QSR 50 ranking is here, and Yum Brands dominated each segment it competed in. Of the eight food categories, Yum Brands had the No. 1 spot in four.

Those winners were Taco Bell for the Mexican segment, KFC for the chicken category, Pizza Hut for the Pizza and Pasta brands, and Long John Silver's winning the Seafood segment. 

Overall the biggest segment leader was McDonald's at the top of the burger category. The company took the No. 1 spot overall and the No. 1 spot in the burger category with more than $32 billion in systemwide sales in fiscal 2010.


Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
1 McDonald's $32,395.0 $2,400.0 14,027 47
2
3 Burger King*2 $8,600.0 $1,230.0 7,253 3
3
4 Wendy's* $8,340.0 $1,418.0 6,576 35
4
10 Sonic $3,619.9 $1,023.0 3572 28
5
15 Jack in the Box $2,934.8 $1,322.0 2,206 -6
6
16 Dairy Queen* $2,660.0 $540.0 4514 -25
7
19 Hardee's* $1,695.00 $1,054.0 1692 -64
8
23 Carl's Jr.* $1,310.0 $1,375.0 1097 11
9
25 Whataburger $1,225.7 $1,709.0 717 15
10
27 Steak-N-Shake* $786.6 $1,590.0 487 2
11
30 Five Guys Burgers & Fries $716.0 $1,139.0 736 195
12
33 Culver's $689.1 $1,641.2 424 11
13
34 Checkers/Rally's $658.7 $830.4 804 -16
14
40 White Castle* $542.1 $1,300.0 416 -2
15
45 In-N-Out Burger* $472.5 $1,925.0 252 13
16
50 Krystal* $377.3 $1,036.0 364 -20
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
2 Subway* $10,600.0 $452.0 23,850 816
2
13 Panera Bread $3,100.0 $2,200.0 1,453 73
3
14 Arby's $3,010.0 $838.0 3,649 -69
4
21 Quiznos* $1,430.0 $420.0 3103 -600
5
29 Jimmy John's* $735.0 $753.0 1131 162
6
42 Jason's Deli $503.2 $2,226.6 226 11
7
48 Einstein Bros. Bagels* $400.4 $988.0 583 51
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
5 Starbucks* $7,560.0 $1,060.0 11,131 0
2
7 Dunkin' Donuts* $6,000.0 $839.0 6,772 206
3
37 Baskin Robbins* $565.0 $220.0 2600 55
4
46 Tim Hortons1 $439.2 $978.0 602 39
5
49 Cold Stone Creamery $385.7 $344.0 1122 76

*Includes figures estimated by Technomic, Inc.

1. Systemwide sales from franchised units only

2. Total change in units calculated from data reported in 2010 QSR 50

The QSR 50 highlights the top fast food companies in the nation.

Pages

Comments

amazing to see how big some of these chains are.

We're glad you enjoy the magazine! QSRactually just released our first international list at the beginning of February. You can find it here:http://www.qsrmagazine.com/con...

Are these numbers accurate?

We have to situation ourselves to quit enjoying adverse information. We have to understand not to provide in to the concerns the press engulf us with. Burlap We need to look at a more good mind-set, that we can look ahead to better times, and create up our thoughts that we will do whatever it requires to accomplish a good outcome..

That is an incredible amount of money just in the Hamburger section alone. McDonalds is 4 times as big as it's closest competitor. You have to combine the next 10 competitors sales to equal McDonalds. That is one heck of allot of cows marching into JUST hamburger joints every year.

Hi. I am an avid follower of QSR Magazine website. I am based out of India and do not have access to the magazine here. I would request you to kindly provide me with the online subscription for the e-copy of the magazine if possible. Your articles and the insights of the Industry are valuable.

Pages

Add new comment