Special Report | August 2011 | By Sam Oches

Top 50 Breakdown by Market Segments

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The QSR 50 highlights the top fast food companies in the nation.
image used with permission.

Yum Brands dominated each segment it competed in this year. Of the eight food categories, Yum Brands had the No. 1 spot in four those.

Those winners were Taco Bell for the Mexican segment, KFC for the chicken category, Pizza Hut for the Pizza and Pasta brands, and Long John Silver's winning the Seafood segment.


Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
6 Taco Bell $6,900.0 $1,288.0 5,634 30
2
18 Chipotle $1,840.0 $1,800.0 1084 129
3
36 Del Taco $579.0 $1,100.0 522 6
4
44 Qdoba $480.8 $883.0 525 15
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
8 Pizza Hut $5,400.0 $855.0 7,542 -24
2
12 Domino's Pizza* $3,305.6 $657.0 4929 2
3
17 Papa John's $2,081.8 $863.0 2871 90
4
24 Little Caesars* $1,253.0 $460.0 2800 152
5
35 Papa Murphy's $648.8 $538.5 1,255 84
6
39 CiCi's Pizza* $545.0 $906.0 594 -31
7
43 Sbarro* $501.5 $623.0 778 -7
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
9 KFC $4,700.0 $933.0 5,055 -107
2
11 Chick-fil-A $3,582.5 $2,694.4 1537 57
3
20 Popeyes* $1,635.0 $1,053.0 1,580 34
4
26 Church's Chicken $872.7 $695.0 1250 24
5
28 Zaxby's $777.6 $1,548.0 514 22
6
31 Bojangles' $712.8 $1,573.3 484 27
7
38 El Pollo Loco $557.0 $1,400.0 412 -3
8
41 Boston Market* $513.0 $1,015.0 491 -29
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
22 Panda Express $1,404.5 $1,093.5 1336 62
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
32 Long John Silver's* $700.0 $655.0 964 -25
2
47 Captain D's $436.2 $819.0 531 -4

*Includes figures estimated by Technomic, Inc.

1. Systemwide sales from franchised units only

2. Total change in units calculated from data reported in 2010 QSR 50

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Comments

amazing to see how big some of these chains are.

We're glad you enjoy the magazine! QSRactually just released our first international list at the beginning of February. You can find it here:http://www.qsrmagazine.com/con...

Are these numbers accurate?

We have to situation ourselves to quit enjoying adverse information. We have to understand not to provide in to the concerns the press engulf us with. Burlap We need to look at a more good mind-set, that we can look ahead to better times, and create up our thoughts that we will do whatever it requires to accomplish a good outcome..

That is an incredible amount of money just in the Hamburger section alone. McDonalds is 4 times as big as it's closest competitor. You have to combine the next 10 competitors sales to equal McDonalds. That is one heck of allot of cows marching into JUST hamburger joints every year.

Hi. I am an avid follower of QSR Magazine website. I am based out of India and do not have access to the magazine here. I would request you to kindly provide me with the online subscription for the e-copy of the magazine if possible. Your articles and the insights of the Industry are valuable.

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