Sponsored by Hang
Despite loyalty programs’ prevalence within the quick-service restaurant industry, they often fail to change customers’ behaviors. This is most likely due to their lack of engaging features, personalization, and reliance on a single channel.
Hang is an innovative platform taking a unique approach to loyalty programs. Hang incorporates digitally immersive experiences and gamification, AI-powered personalization, and omnichannel integrations that seamlessly integrate with all aspects of the business. For example, Hang enables programs to integrate with a wide array of POS systems, CRM tools, social media channels, and other digital platforms, including third-party delivery services such as Uber Eats.
Hang developed a loyalty experience to resolve major issues many programs face, especially lack of engagement. “Nobody cares about points,” says Matt Smolin, CEO and co-founder of Hang. “If it takes a customer several months to level up or turn points into a reward, they’re going to forget about them.” Hang uses an immediate reward system where rewards are given right after the desired action is performed, reinforcing positive consumer behavior.
When creating Hang, Smolin and his team researched platforms and apps with higher engagement than loyalty programs. “We found that social apps and mobile games kept the user’s attention for long periods of time,” Smolin says. These types of games offer level-ups and rewards in seconds and minutes rather than weeks and months. “This leads to much higher engagement and more excitement,” Smolin says. Hang integrates these exciting and valuable elements into their program. “I believe this is why we have the best-performing loyalty programs on earth.”
Hang sets itself apart by offering a level of personalization that resonates with the modern consumer’s expectations. Unlike conventional programs that offer a one-size-fits-all reward system, Hang leverages data insights and customer preferences to curate rewards and experiences that are uniquely appealing to each user. Hang ran an experiment and found that with personalized vs. non-personalized rewards, consumers redeemed 4x as many rewards for the personalized versus the non-personalized group, despite the personalized rewards costing on average 30 percent less.
Proving the validity of Hang’s loyalty program, Boba Guys, a San Francisco-based company, successfully implemented Hang to communicate with guests. Hang allowed cross-platform compatibility at an affordable price, ultimately leading Boba Guys’ customers to increase their monthly spending by 45 percent.
Roam Artisan Burgers adopted Hang, and customers completed personalized quests to try new seasonal menu items. Roam offers mystery box rewards that create instant excitement and drive repeat purchases. The Burger restaurant saw a 28 percent increase in dine-in revenue and a 92 percent increase in customer value.
“The key to our program is it’s easy to understand while ensuring it’s exciting, rewarding, and memorable,” Smolin says. Hang offers innovative, engaging loyalty program games that seamlessly connect to POS systems and other channels quick-service restaurants use. Hang promises restaurants cost savings and enhanced customer value through personalization, incentivization, and the adoption of advanced technology.
To learn more about innovative loyalty programs, visit Hang’s website today.
