Industry News | July 10, 2013

Rita’s Heads to Candy Land for Summer Game

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Rita’s Italian Ice, a large Italian Ice concept with over 625 outlets in 20 states, continues its Summer of Fun with the introduction of their CANDY LAND collect and win game. Guests can play at all Rita’s locations through August 18, 2013 while supplies last. Rita’s fans are encouraged to collect CANDY LAND and Rita’s character game pieces from their favorite Rita’s treats for a chance to win one of 10 family vacations to Tradewinds Island Resort in Florida, including a day at Busch Gardens, Tampa, from VisitFlorida.com. With prizes valued at over $400,000, guests also have the chance to win a tablet computer, or instant win prizes like free Rita’s treats, games, and gift cards.

 

Seven CANDY LAND and Rita’s characters can be collected from regular and large size treats including Italian Ice, Sundaes, Frozen Custard, Gelati, Misto, Blendini, and Frozen Lemonades. To win a tablet computer fans must collect the characters Nana Nut, Mr. Mint, and Princess Frostine. To win one of the ten family vacations to Florida, guests must collect Rita’s Ice Guy, Lord Licorice, King Kandy, and Princess Lolly. A special Rita’s CANDY LAND game board handout is available at all Rita’s outlets for guests to collect their character game pieces as they continue to play throughout the six weeks.

 

The original CANDY LAND game was created in 1945 by Eleanor Abbott, and was first published in 1949 by Milton Bradley. Hasbro continued the CANDY LAND legacy with the game’s induction into the National Toy Hall of Fame in 2005. Today, Rita’s has created a fun “collect and win” version of the popular CANDY LAND game, just for Rita’s Summer of Fun.

 

“For this year’s ‘Summer of Fun’ we’re giving Rita’s fans a unique collect and win game with terrific prizes,” says Laura Lazar, senior vice president of marketing, Rita’s. “Ten lucky winners get a trip to Florida, and thousands of instant win prizes will make for even happier Rita’s visits!”