Industry News | June 18, 2014

Whataburger Offering Honey Butter, Sausage in Retail Stores

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Based on its growing popularity and strong customer demand, Whataburger and H-E-B announced today Whataburger’s Honey Butter and Premium Pork Sausage are now available at H-E-B and Central Market stores in Texas. 

Honey Butter, a main ingredient in the company’s Honey Butter Chicken Biscuit, is a customer favorite: there have been nearly 20,000 mentions of the sauce on Twitter in 2014 alone. The company’s sausage is also featured on breakfast items from Whataburger’s Taquitos to its Breakfast on a Bun.

H-E-B will carry Whataburger’s Honey Butter in 16-ounce bottles at all of its stores, including Central Market. The Premium Pork Sausage is available in one-pound rolls, and is made with the same original recipe and proprietary seasoning blend used in Whataburger restaurants. Both products can be found in the refrigerated section of the store.

"We’ve heard loud and clear from our customers, especially on social media, they love the Honey Butter and wanted us to bottle it,” says Senior Vice President of Whataburger Retail Dino Del Nano. “Our customers also talk a lot about the flavor and quality of our sausage, so Whataburger is glad to bring these signature breakfast items into the homes of our customers by selling our Premium Pork Sausage and Honey Butter in H-E-B stores.” 

“We continue to receive overwhelming customer support for our ever-expanding Whataburger line of products,” says Reade Ahrens, H-E-B Group vice president of grocery procurement and merchandising. "We are dedicated to providing Texans with the products and brands they love, and we look forward to introducing even more unique and beloved items for our customers to enjoy.”

“We value the great partnership we have with H-E-B and are excited to bring these customer favorites to their shelves,” Del Nano added.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.