Cousins Subs restaurants has established The Make It Better Foundation to improve the welfare and quality of life in the communities Cousins Subs serves. "Cousins Subs has a longstanding tradition of commitment to the communities we serve," says Christine Specht, president and COO at Cousins Subs. "We have supported a multitude of causes and organizations […]

Wisconsin-based Cousins Subs announced the opening of its third Greater Phoenix–area location opening this year, scheduled for Thursday, November 1.    In honor of Cousins Subs’ 40 years in business, the first 40 store guests who purchase 7.5-inch sub combo will receive free Cousins Subs for an entire year. The store will open at 10 […]

All franchisors want the best for their franchisees, but Cousins Subs—a Wisconsin-based deli sandwich chain with 150 stores in six states—is truly walking the walk with its recently launched Founders Program. In an attempt to spark franchise expansion and attract potential franchisees, the sub brand has created a program that will put nearly $100,000 back […]

Wisconsin-based Cousins Subs recently launched a new company website (www.cousinssubs.com) to coincide with its new marketing campaign, “Better Bread. Better Subs. Better Day.”  The marketing campaign focuses on aggressive change and increased marketing investment, poising the company to grow by 10 percent annually. “With the ‘Better Day’ marketing campaign successfully launching throughout our store branding […]

Wisconsin-based Cousins Subs is debuting two brand new subs that celebrate its Midwestern heritage and a natural fondness for brats and cheese. Available at all Cousins Subs locations, the Wisconsin Steak and Brat features thinly sliced steak and bratwurst, along with Cheddar cheese and sauteed green peppers and onions. A cheesehead's dream, the Wisconsin Cheesy […]

Cousins Subs today announced it will be unwrapping a new store in Orlando, Florida, in 2012. Venezuelan native Jack Evola recently signed a franchise agreement with Cousins Subs, making the forthcoming store the first location in the state. The Orlando Cousins Subs store will offer deli-style sandwiches with freshly sliced meats and vegetables, and will […]

Bada-bing, bada-boom! Menomonee Falls, Wisconsin-based Cousins Subs is beefing up its Cheese Steak offering with four new subs featuring 50 percent more meat. The new East Coast-style subs include the original Cheese Steak, the Italian Cheese Steak (formerly known as the Philly Cheese Steak), the crowd-pleasing new Philly Cheese Steak, and the robust Double Cheese […]

Cousins Subs is celebrating its 40th anniversary this year by revamping its franchise growth, marketing, and menu, an effort that its president and chief operating officer says is a balance of satisfying customers old and new. Christine Specht, whose father Bill opened the first Cousins Subs unit in 1972, says the 150-unit, Wisconsin-based concept is […]

There’s a fresh new way to order at every Cousins Subs store in the country. Wisconsin-based Cousins Subs rolled out nearly 170 new indoor and outdoor menuboards throughout its system. The vibrant new menuboards will help establish consistency and increase margins at all Cousins Subs locations. The new Cousins Subs menuboards feature a contemporary aesthetic and […]

Most consumers can recall a celebrity-driven fast food marketing campaign, whether it’s Michael Jordan and Larry Bird shooting hoops for McDonald’s or Michael Phelps bringing gold to Subway. But celebrity spokespeople extend beyond the mega-famous endorsing for the mega-chains. Take Penn Station East Coast Subs, for example. The Cincinnati-based brand has used regional celebrities such […]

Sandwich chain giving away money and subs for best costumes, including best Cousins-themed costume.

Seemingly bucking industry trend, Cousins Subs has added a new bread and sandwich line to its menu.