Subway announced its first location at the United States Air Force Academy, located on the academy’s campus in Colorado Springs, Colorado. This restaurant is an important step, according to the chain, because it is the first Subway franchise to be owned and operated by the Army and Air Force Exchange Service, or AAFES.

TurboChef Technologies, Inc. announces the expansion of its pilot test program with Subway Restaurants in the US and Puerto Rico.

Subway Restaurants and Cartoon Network are working together to
produce a fun-filled toy promotion as part of Subway’s Kids’ Pak meal.
It begins May 28 and runs until July 8.

Register 5 will produce and market the new
PC-on-a-Drawer POS System to the entire Subway® franchisee base.

March is National Nutrition Month, and Subway
announces the arrival of its new and improved online nutrition guide.

As part of a marked effort to expand throughout the United Kingdom and Ireland, Subway announces that it will open eight new restaurants there during the months of December and January. According to Paul Heyes, development agent for Subway in the UK, “The key issue to our growth is our expansion into the north of […]

Subway teams up with Nickelodeon and Paramount Home Entertainment for a Kids’ Pak promotion tied to “Blue’s Big Musical Movie,” available only on videocassette and DVD October 3rd.

Subway restaurants nationwide have begun roll-out of the chain’s new “Gotta Have It Taste,” which includes a new line of sandwiches, new bread options, and the addition of four specialty sauces.

July marks another milestone in the international development of Subway Restaurants. Last month Subway opened its first restaurant in the Republic of Finland.

Subway has signed on with GE Global eXchange Services (GE) to provide e-commerce technology to the Independent Purchasing Cooperative (IPC) responsible for $1.8 billion-per-year in purchases of food, packaging and other essentials for its restaurants.

The world?s first animated female superhero trio, The Powerpuff Girls, will be appearing Subway restaurants.

What frozen drink is made with crushed ice and fruit, is fat free, cholesterol free, and represents sales in excess of $1 billion-a-year, industrywide? A “smoothie,” you say?

What frozen drink is made with crushed ice and fruit, is fat free, cholesterol free, and represents sales in excess of $1 billion-a-year, industrywide? At Subway Restaurants it’s called a Fruizle™ smoothie.

Subway Restaurants and Destination Films are gearing up for the July 26th release of Thomas and the Magic Railroad.

Subway Restaurants is celebrating another milestone in its global expansion-passing the 900th international restaurant mark.

Subway has teamed up with Warner Brothers, producers and distributors of entertainment products, to celebrate the “Mil-Looney-Um” from November 15 1999 through January 2, 2000.

As of February 15, 2000, the Subway Franchisee Advertising Fund Trust (SFAFT) has awarded its national media agency-of-record account to MediaCom (New York).

Subway Restaurants has two new flags flying in the Hall of Flags in its Milford, Connecticut headquarters for the newest member-nations to open sandwich shops, the Republic of Zambia and the country of Guyana.

Subway Restaurants has spent the first part of 2000 focused on its low-fat “7 sandwiches with under 6 grams of fat” menu.

In a major company initiative encompassing more than a year’s worth of in-depth research and development, Subway Restaurants announced March 26 the roll out of its re-formulated Italian and wheat bread.

As many Americans struggle to keep their weight-related New Year’s resolutions, Subway has teamed up with Tae-Bo progenitor and fitness guru Billy Blanks for a new promotion.

Jared Fogle took an unusual approach to losing some of his 425 pounds. He decided to go out for a sandwich. In fact, he visited a Subway restaurant twice daily for the next year, dropping an amazing 245 pounds in the process.

Subway franchisee Wendell Rowell knows that creative marketing is key to his the success of his store.

Marketing consultant Dick Meyer explains the magic behind his Subway growth strategies.By Pam Whitfield