Wetzels Pretzels

Wetzel’s Pretzels Introduces Cherry Boba Frozen Lemonade for Summer

Wetzel’s Pretzels is helping guests chill out this summer with the introduction of Cherry Boba Frozen Lemonade.

Franchisee shares advice on success in a foreign market.

Wetzel’s Pretzels Debuts at Indian Wells Tennis Garden

Wetzel’s Pretzels announced that beginning this week, visitors to the Indian Wells Tennis Garden will be served up from-scratch Wetzel’s Pretzels, Bitz and Wetzel Dogs, as the company has opened it

Wetzel's Announces 1st Brazil Location

Wetzel’s Pretzels announced the upcoming opening of its first location in Brazil.

Wetzel's Goes Bite-Sized with New Offering

Wetzel’s Pretzels has introduced bite-sized versions of its Wetzel Dogs, available now through August 31.

Wetzel’s Pretzels Franchisee to Star on Survivor: Caramoan

When the popular CBS show Survivor launched its 26th season on February 13th, Sherri Biethman gave Wetzel’s Pretzels fans and Idaho residents a reason to cheer.

Build Your Buzz Overseas

Takafumi Kawasaki opened his first Wetzel’s Pretzels unit in April 2012. Within two months, the fast-paced pretzel concept inside Tokyo’s Ario Kameari Mall became the brand’s No. 1 store.

Wetzel’s Pretzels, DTT Surveillance Partner Up

Wetzel’s Pretzels and DTT Surveillance entered into an agreement this month naming DTT as the preferred surveillance and loss prevention vendor for the brand.

Santa Monica Shopping Center Inks Nine Fast Casuals

Santa Monica Place to feature Dining Deck with Fatburger, Pinches Tacos, Wetzel's Pretzels, and more.

Wetzel's Pretzels Reports 7.1% Increase in October Same-Store Sales

The company’s first multi-brand stores with Hot Dog on a Stick opened.

Wetzel's Continues Strong Growth

Celebrating more than 5 successful years in business, Wetzel's Pretzels is continuing its expansion outside the U.S.