Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade, and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s vice president of franchise development, Doug Flaig, […]

Kitchen United, the GV-backed start-up creating a new way for restaurant brands to expand via off-premise optimized kitchen centers, today announced The Halal Guys and Wetzel’s Pretzels have established operations at the company’s Pasadena kitchen center. The company has also debuted Fresgo, its own fast and fresh Italian offering that is now serving out of Pasadena. The […]

Wetzel’s Pretzels announced on Thursday that it has opened its 350th location. The new, ground-up construction build is located at the Denver Premium Outlets. The store marks the fifth Wetzel’s Pretzels now open in the Denver area, which the brand views as a key growth market. “Wetzel’s Pretzels is an established West Coast fan favorite, and […]

From idea to limited time offer introduced three months ago, Cheesy Dog Bites have cultivated fans from the Wetz Coast to the East Coast. Dog Bites love has been so strong across the brand’s more than 340 locations and on social media, that guests will be pleased to know Cheesy Dog Bites are now a […]

Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s Vice President of Franchise Development, Doug Flaig, […]

Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s Vice President of Franchise Development, Doug Flaig, […]

Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s director of franchise development, Frank Gonzales, will […]

Wetzel’s Pretzels announced it has opened its first location in China, six months after signing a deal to enter the country. The location is the first of three Wetzel’s Pretzels which are slated to open this summer, and one of the fifty the brand has in the development pipeline for China. Wetzel’s Pretzel’s first store […]

From a single pretzel shop to more than 340 locations throughout the country Wetzel’s Pretzels is a brand that resonates with consumers wherever it serves up its signature scratch-made pretzels or fresh lemonade. On Friday, the brand announced that it will soon be offerings its iconic West Coast pretzel to residents and travelers in China, […]

Wetzel’s Pretzels announced highlights and financial results for its fiscal year 2017 along with its outlook for fiscal year 2018. With more than 340 locations now open, the brands’ aggressive growth across traditional and non-traditional units as well as various partnerships with established retail centers ensure a robust new store opening pipeline for 2018, as […]

Fall has never tasted so sweet thanks to Wetzel’s Pretzel’s newest limited time offering, Pumpkin Spice Bitz, available at Wetzel’s Pretzels across the country beginning September 18. Pumpkin Spice Bitz begin the same way every pretzel at Wetzel’s Pretzels does, made from scratch with simple ingredients in each Wetzel’s location throughout the day. After the […]

Wetzel’s Pretzels, an innovator in the fresh-baked pretzel category, announced Friday the successful opening of its most recent nontraditional location, at the Walmart Supercenter in Queens Creek, Arizona, just outside of Phoenix. The new Queens Creek Wetzel’s Pretzels marks one of the 11 Walmart locations the brand will open this year. “We continue to find […]

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced the grand opening of its first Staten Island location at the Staten Island Mall, located at 2655 Richmond Avenue, on the second floor near JCPenney. This opening marks the 14th Wetzel’s Pretzels store for company franchise partner, Ricky Alam, who operates locations in California and […]

In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its third annual “National Wetzel Day” celebration by offering a free Original Pretzel to every Wetzel’s customer. To be part of the “family reunion,” guests can simply visit one of the 300 Wetzel’s Pretzels […]

Wetzel’s Pretzels announced that beginning this week, visitors to the Indian Wells Tennis Garden will be served up from-scratch Wetzel’s Pretzels, Bitz and Wetzel Dogs, as the company has opened its newest location at the legendary tennis complex, located in Southern California. In partnership with Levy, known as one of the fastest growing and most […]

Wetzel’s Pretzels announced highlights and financial results for its fiscal year 2016 along with its outlook for fiscal year 2017. With more than 300 locations now open, the company’s recent addition of various multi-unit franchise partners ensures a robust 2017 expansion, with store count expected to surpass 320 by the end of the year. 2016 […]

Wetzel’s Pretzels recently recognized its top franchise partners for their efforts and dedication in growing the Wetzel’s Pretzels brand through innovation and exemplary operations. These franchisees and specific awards included: Innovators of the Year—Chuck and Martha Garcera, who helped to create Pizza Bitz, which have become one of the most successful product launches in company […]