The restaurant industry is facing converging headwinds—surging inflation, disrupted supply chains, increased fuel costs, and labor shortages. These unique times may suggest novel approaches are required to succeed, but the power to hit revenue goals is within your grasp. In this session, Rob will remind you of four essential levers that drive restaurant marketing and provide strategies and tactics to win back loyal guests and attract new customers.
Attendees of this webinar will learn:
- Why visit frequency alone isn’t be enough to hit your revenue goals.
- The value of investing in incentives to increase the bottom line.
- How to build on the success of your loyalty program to encourage new guests.
- What to add to your omnichannel media plan to effectively reach guests.
Rob Crews, Director of Restaurant Industry Strategy, Vericast