Auntie Anne’s Inc. recently announced the addition of Mele Sarmiento to its franchising sales team. Sarmiento, of Chicago, was hired as director of franchise sales and development.

This position is focused on presenting Auntie Anne’s franchising opportunities to entrepreneurs nationwide who are poised to join the world’s largest hand-rolled soft pretzel chain and pursue targeted growth opportunities.

Prior to joining Auntie Anne’s, Sarmiento served as the vice president, business development for general growth properties. In total, she has more than 20 years of shopping center leasing, business development, and marketing experience.

Sarmiento holds an Associate of Arts degree from the Fashion Institute of Design and Merchandising, Los Angeles. 

Auntie Anne’s is built on the concept of mixing, twisting, and baking pretzels to golden brown perfection in full view of customers. An award-winning franchise system, Auntie Anne’s is consistently ranked number one in the category of hand-rolled soft pretzels by Entrepreneur's Franchise 500, has received the World-Class Franchise distinction for the past five years, and was listed in the Franchise Times Top 200 Franchise Systems in 2009 and 2010.

For more information about Auntie Anne’s Inc., visit,,, or

Denise Lee Yohn: QSR's Marketing Guru, News, Operations